Arguably, link building these days is more akin to great marketing, and the organizations who understand this are usually the ones who win long-term. But that doesn’t mean that there isn’t a technical aspect to building links or that all techniques need to revolve around your product. We’ll see that there's still far more to it than this, and far more to understand than ever before.
There's a lot to take in, but we've broken everything up into easy-to-digest chapters and have included lots of examples along the way. We hope you enjoy the Beginner's Guide to Link Building!.
Not all links are created equal: A link from an authoratative website like the Wall Street Journal will have a greater impact on your rankings on the SERP than a link from a small or newly built website, but high-quality links are harder to come by. link building expert. This guide will teach you how to build quality links that improve your organic rankings without violating Google guidelines.
Why Link Building Is Important for SEO Link building is important because it is a major factor in how Google ranks web pages. Google notes that: "In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages." Imagine that we own a site promoting wind turbine equipment that we sell.
One of the ranking factors Google will look at in determining how to rank our respective pages is While the above example provides a general visual understanding of why link building is important, it's very basic. It omits key factors such as: The trust and authority of the linking pages.
The anchor text of the incoming links. For a more in-depth explanation of how Page, Rank is calculated, read through these resources: The most important concept to understand is that, as Google says, you're more likely to have your content rank higher for keywords you're targeting if you can .
You have to spread the word before you can expect anyone to find your content and link to it! - Put your product, service, or site in front of influencers in your industry, such as popular bloggers or people with a large social media following. - Ask people you know and people you work with to link to your site.
It can take a while to build a lot of links, but be patient, and remember that shortcuts like buying links are against Google's guidelines and can be devastating for your SEO. Don't take chances. Build Links for Free with Internal Link Building There's an easy, underrated way to build links to the pages you're attempting to improve search engine rankings for.
In attempting to get a Web page to rank, there are a few key factors to consider: - One of the most important things search engines take into account in ranking a page is the actual text a linking page uses to talk about your content - high quality backlinks. So if someone links to our Good Guys Wind Turbine Parts site with the text "wind turbine parts", that will help us to rank highly for that keyword phrase, whereas if they had simply used text like "Good Guys LLC" to link to our site, we wouldn't enjoy the same ranking advantage for the phrase "wind turbine parts".
- Many times, when people talk about your site they'll link to the home page. This makes it difficult for individual pages to achieve high rankings (because it's so difficult for them to generate their own link equity). These are all elements we can't control in attempting to get other sites to link to us.
We can: Determine what anchor text to use. Decide which page to point that anchor text at. Ensure that the quality and content of the linking page is high (since it's our page!). Building external links to your site is important, but in focusing more of your efforts on the optimization of these internal links you can build quality in-bound links with rich anchor text to the proper pages, which will provide you with an unparalelled ranking boost (for free!).
- Next, you have to group your keywords strategically, creating a search-friendly information architecture. - The final step is to apply your keyword research to intelligent inter-linking; you do this by linking to content using the keywords you've discovered. The execution of the third item is key. You need to be sure that you're linking to the right pages with the right anchor text.
- Your site may have multiple content authors. In this case, you may have a vague idea that a page about "wind turbine rotors" has been created, but you don't know the page title or URL. In this case, you can either type the keyword into your site search to find the corresponding page, or use Google itself.
This would return all of the pages containing that phrase that Google has indexed. Create an Internal SEO Link Building Wire Frame To do this, you simply need to map the keywords you'd like to target to the most logical pages. So, let's say we have three pages to choose from: goodguyswindturbineparts.
Links continue to remain one of the most important ranking factors used by Google and other search engines. Search engines discover new content through links – and it’s also, in part, how they judge the quality of that content. Good links are like votes; they are testimonials to how worthwhile the content is, and Google sees a healthy link profile as a good sign.
The search engine is far better at figuring out what kinds of links are – and aren’t – useful for users. This means old link strategies (like spamming comments, using PBNs, and posting in forums) no longer work (or as well as they once did). Link building is a term for how marketers and SEO professionals acquire links to their content.