SEO and backlinks As touched upon earlier, backlinks are essential for search engines like Google to be able to classify the quality of the respective website. It is the quality, and not the number, of backlinks to your site that is important. In the worst case, if a website builds up a lot of unnatural backlinks over a short period of time, a so-called "Google Penalty" can be imposed.
For this reason, you should regularly check new backlinks and take action against "bad" ones accordingly. A common situation site owners face is when someone tries to use backlinks you've not set yourself to damage your website (check backlinks). If you find such links, you can ask Google to not take them into account when assessing your site.
google.com/webmasters/tools/disavow-links-main. To summarize: From an SEO point of view, you should always make sure backlinks to your site are both natural and relevant. The more "trusted" a website that links to your site, the better the effect for you. The anchor text We mentioned the anchor text in passing earlier.
On the one hand, this is the text visitors see on a website and, on the other hand, this text is read by search engines. The anchor text should therefore always be unique and related to the linked site. See also "Naturalness". Dofollow, Nofollow, Sponsored & UGC attributes There are now four link attributes you can assign to a link: dofollow, nofollow, sponsored and ugc.
This backlink therefore has no effect on the link structure of the linked site as it is not included in Google's rating. Sponsored links or this link attribute should be used to identify any links set on the basis of any form of compensation, e. g. purchased advertising, links, recommendations or similar.
This is the case, for example, with comments on a blog or forum entries. Link juice (link equity) When "link juice" is passed on, it means a certain SEO authority or a certain trust of the page that sets the backlink is passed on to the linked website. The higher this value or trust is, the more influence the backlink has on the search engine ranking of the linked site.
Tips for more backlinks If you want to actively build backlinks for your website, there are plenty of ways to go about it. I'd like to introduce you to the most popular ones. Guest article The classic backlink structure is the publication of guest articles on other relevant sites. This means you look for suitable websites and ask if you can write and publish a high-quality article on the topic.
After all, you're also offering high-quality content for the readers of the respective site. Interviews The approach for interviews is similar to guest articles. The only difference is you ask a website operator for an interview that you then publish on your site. How do you profit from it? Simple! After the interview is published on your website, you ask your interviewee to share the interview, e.
on their social media channels or maybe even in a short article. Mention websites A very simple and usually effective method is to mention relevant websites regularly in your posts, be it on the website or in social media channels. By doing so, you attract attention and there's a chance the mentioned website will mention or link to you.
There are numerous topic-related blogs that allow commenting on posts. Unfortunately, this feature is often exploited by SEO spammers. When commenting, you should of course not only be out for a backlink but also read the post seriously and respond to the content. Most website operators immediately recognize generic comments written for SEO purposes only and mark them as spam.
Find broken links You can search for broken links on websites that are relevant to you. Because then you have the opportunity to write to the website operator and ask whether there is interest in exchanging the broken link and link you there instead. For this you can use the free tool "Deadline Link Checker".
After all, you want to be found as easily as possible when someone searches for your product or service. It's therefore essential to build as natural and high-quality backlink structure as possible so that Google deems your website relevant as soon as search queries are entered. How to check your backlinks You have two good and free ways to check the backlinks to your website yourself.
If you've saved your website, you can view the most linked sites and top referring domains here. When you click on each page, you get an overview of which URLs link to them. The same applies to the top referring websites. If you click on a website here, you will get an overview of the websites to which it's set a backlink (link building services).
However, if a backlink hasn't come from you, you have to check whether it meets the requirements of a high-quality link or not. white label link building. If it doesn't, you should have it devalued via the Google Search Console so it doesn't damage your backlink profile. Do you have any feedback or questions for Sven on the above points? Then feel free to use the comment function.
Backlinks are still a huge ranking factor, just as much as they were 7 or 8 years ago. The only difference is the way they are now approached. Gone are the days of spammy tactics, instead brands are now opting for a more meaningful approach. The subject of backlinks can be a confusing and complicated issue, but we have created this blog to make the ‘dark arts’ of SEO easier to digest.
If a website links to your website – this is known as a backlink. Why Are Backlinks Important For Your Website? The important thing to remember about backlinks is that they pass link equity/authority from one website to yours. This helps to build up the authority of your web page and website.