5. Reach Out to Journalists Bloggers and journalists are bombarded with emails pitching them information that is too promotional and doesn't add value to their readers. That's why many outreach emails don't get any responses. However, there are effective methods to make your pitch stand out. Paddy Moogan, Co-Founder of Aira, explains how his team uses this tactic successfully to earn high-quality backlinks for their clients: "We take an individual from a client's company, usually the founder, Managing Director, or CEO (although it can be anyone, really) and get them to provide us with their views and opinions on a set of topics.
Classic examples at the moment are things such as what Brexit means for the X industry or what the future of X industry is in the world of AI or automation. These broader topics are being talked about a lot in the press, so tying it to a topic that your client can talk about allows you to approach journalists and offer their comments for any upcoming articles.
Update Old Content If you find an article or a research report that hasn't been updated in a while, check how many backlinks the piece has. If there are many publications referencing that content, then you found yourself a real gem. You can simply go ahead and create a better, fresh piece, with more relevant data.
Oftentimes, you'll see the results of your outreach in a matter of days or weeks in the form of backlinks or social media shares. But there are also other benefits that come out of building that relationship in the first place - whitehat link building. For instance, you might end up collaborating on other projects that can help you grow your brand, and your traffic.
7. Build Free Tools Creating free tools, like calculators or template generators, is an effective method for earning links and even generating new leads. In a nutshell, here's how to get started: Start with keyword research and see what comes up for "templates", "tools", or "generator" in your industry. Check out what tools appear in Top 10 search results for those keywords.
Here's an example: Alex Birkett, Senior Growth Marketing Manager at Hub, Spot, uses this approach with his personal blog, as well. Here's how he explains it: "An Ultimate Guide doesn't have to explicitly tell you it is an Ultimate Guide. It simply has to go above-and-beyond in its utility or perceived value." "For example," Birkett continues, "I recently wrote a 6,500 word guide on A/B testing.
The photos are also available on Unsplash and Pexels (where they got over 35 million views), which helped with distribution. 10. Use Directories (yes, Directories!) Despite what you may have heard, directories aren't dead. In fact, they are probably one of the best ways to improve your local SEO and help potential customers find your business.
Use the Broken Link Building Method This tactic involves reaching out to a website that has a broken outbound link (a link to an external source) and suggest they update it with a link to one of your pages. Of course, your page has to be a good resource on the topic to which they were originally linking, so it makes sense to swap the broken link with yours.
The challenge with this tactic is, of course, finding these broken links. You have a couple of options here: You can look for websites with broken links and find relevant resources on your website that you might suggest in its place. You can look for one dead page (404) that used to get a ton of links, recreate that article or offer with better, more relevant content, and then reach out to those who linked to the initial piece.
Make Sure You Have The Right Backlink Checkers in Your SEO Toolbox Now that you have a list of tactics to try out in your next link building campaign, it's time to make sure you also have the tools you need to succeed - link building tool. Because there are so many options out there, I thought I'd end this article with a list of my top free, tried-and-tested backlinks checkers.
All of the above tools provide valuable insights that can help you get started with link building. They all give a macro view on your backlink profile, but each one comes with different additional information. Try them out and see which one is best for you. Editor's note: This post was originally published in September 2019 and has been updated for comprehensiveness.