You can read our Case about Artland here and see which links helped push Artland’s growth into the air. conclusion is that link building will continue to be one of the most difficult disciplines within SEO, and it is unfortunately not something you just do in a few days. It requires resources, time, and networking.
Receive a unique backlink from one of these high-authority websites, and your domain authority will likely increase as a result. In essence, your domain authority serves as an indicator of how trustworthy your website is based on the number of sites willing to link to it. With this in mind, how do you determine who you should be connecting with to build these high-value links? This is where your networking aptitude comes into play.
The question is: How do you create a winning formula? Don’t spread yourself too thin by trying to connect with prospects who cannot provide a path to achieve your goals. In addition to striving for those high-value backlinks, look for outlets that frequently publish guest or roundup posts. If you see that they have a history of featuring outsourced content on their website already, they’ll probably be more likely to link to yours as well (white hat link building).
If you notice a gap in the types of topics covered on their blog, ask whether you can provide content to fill it. If you would be willing to offer them a reciprocal backlink on your website as well, mention it. In addition, make it as easy as possible for them to see the value you’re promising.
Link building and networking are far more alike than you may think. Make the right connections, identify areas for opportunity and offer a mutually beneficial quid pro quo, and you will be well on your way to establishing your business as an authority in the eyes of your audience and search engines alike. build backlinks.
It’s hard to do link building. It’s not as easy as just word of mouth marketing to someone else who says something about Airbnb or NBC or some great donut shop they like. Well, link building is a little different in that the kind of websites that link online is not as obvious as how to do word of mouth or just have a word of mouth conversation without someone else.
Certain businesses link out. Other businesses don’t link out. It is this kind of idiosyncrasy that creates complexity in this activity and makes it difficult to do. But in basic terms, it’s about creating something that’s linkable, worthy of talking about in some way, and then aligning it to websites that wil link to it on the web.
There are four specific assets or resources I suggest to check out as your next step to learn about link building and how to do it more effectively. 1. Backlinko Beginner’s Guide, The first is from Backlinko. He has a great link building guide that will give you an in-depth starting point of how to do link building, the strategies behind link building, how to think about it, and that’s a good place to start on the web.