What Are Backlinks And Why Do You Need Them ...

Published Jul 27, 21
6 min read

What Are Backlinks And What Are They For?

Are Backlinks a Ranking Factor? Yes, backlinks are a ranking factor. They give search engines a strong signal of how good your website is in terms of quality and relevance. What is a Backlink Profile? A backlink profile is a portfolio of all the backlinks to your website. A backlink profile can be put together for you by your online marketing agency.

The broken links strategy. Via the creation of infographics. Outreach to influencers. Those are some of the most common questions that we get asked by our clients. We hope they help. If you require help with putting together or help to implement your backlink strategy, then get in touch and we can discuss your needs further.

What Are Backlinks And How Do They Work? - Local Search



You’ve probably seen these hyperlinks in blogs and articles, and they are an essential part of your SEO strategy. Why are backlinks important? There are a number of reasons why you want to be considering your backlink profile as part of your marketing strategy, but let’s start with the basics.

What Are Backlinks And How Can You Get Them In 2021?What Are Backlinks? (And How To Earn Backlinks In 2021)

If you want to drive organic traffic to your website, you must understand two critical aspects of SEO strategy: With relevance, the key is knowing what your audience is searching for and providing the highest quality and most relevant content so it's a no-brainer for Google to serve it up to them.

Backlinks: Why Are They So Important?

You could create the best content out there from your perspective, but it's a competitive landscape, and Google takes myriad other factors into account when ranking pages on the SERPs. One of those being... how authoritative (or trustworthy) the provider of that content is. You might think that "authority" is subjective, but Google has one critical way to measure it: backlinks.

Visually, the link could be placed in a text, on an image, or as a button -- as long as the source is a different website, all of these connections count as backlinks - what are backlinks. In SEO, backlinks are very important because they are one of the most important ranking factors for every major search engine out there.

What Are Backlinks And Their Importance For Seo - Traffic

That's because a link to another website is more than just a link -- it's a vote of confidence, a recommendation, a way for publishers to say to their readers: "Here's a source I trust. Go check it out yourself." It's incredibly difficult to get that kind of endorsement, especially for small businesses or startups.

Additionally, Gabi Theard, Director of Marketing at Trujay, says, "A link building strategy doesn't just increase your SEO score and visibility on Google. It also shows readers where your company falls in relations to other brands — and reminds readers that there is, in fact, a human behind the screen.

What Are Backlinks? How Do You Get More Backlinks

In other words, quality matters just as much as quantity when it comes to backlinks. Earning high-quality backlinks is probably the most challenging part of SEO. You'll want links that are: - The site has an authoritative backlink profile (many votes of confidence), generates a lot of traffic, and even ranks well in the SERPs itself.

What Are Backlinks? Explained [Seo Training Guide]What Are Backlinks - And Why Are They So Important For Seo?

Otherwise, the backlink may be good to have, but it's table stakes. link building. - The link is not sponsored, the anchor text is not branded or spammy, and the referring page has a natural number of links on it. For a real-world example of a company that utilized these backlinking rules to rise to the top of the search pages, check out our video case study on Glassdoor.

What Are Backlinks And Why Are They Important For Your ...

All you need to do is keep an eye on who is mentioning your brand, on blogs or in the news. You can do that using something as simple (and free) as Google Alerts. If you want more insights into your mentions, like the number of shares or the domain authority of the website where the mention comes from, you can opt for tools like Buzz, Sumo, Ahrefs Content Explorer or Mention.

That's when you can send them a quick note, asking for a proper link attribution. This also allows the publisher to give their readers a better experience, letting them click through and learn more about the brand mentioned. It's a win, win. The creative part of this tactic is that you can use the same method to reclaim links for other mentions that are related to your brand -- including events you organize, employees names, research reports, etc.

Backlinks: What Are They And How Do They Improve Your Seo ...

Or, you can look for mentions of reports or statistics you've published, and ask for a proper link attribution to the original source. 2. Get Contextual Links Have you noticed how some articles feature additional resources, either recommended in text or inside a "Read more" section? Here's an example of a "read more" section from SEJ, where they link to a related piece: These links embedded in the text of an article are called contextual links.

You can find them by researching articles that are related to the content you're promoting and already have a "Read more" section. For instance, let's say you have a new study on email marketing. Try looking for articles that speak about marketing trends and recommend other articles. Here's how to find them using search engines like Google: marketing trends inurl:blog intext:”Read more” marketing trends inurl:blog intext:”Recommended articles” marketing trends inurl:blog intext:”Recommended reading” When you reach out to the author to pitch your study, don't forget to mention why your content is worth getting featured.

What Are Backlinks? How Do You Get More Backlinks

Additionally, Theard says: "Once you get into the habit of earning backlinks, you may start to notice that other publishers come to you directly. With the right relationship-building strategy, publishers come to you rather than you inquiring to them." She adds, "Relationship-based backlinks are critical, as opposed to simple (and frequent) link exchanges.

Speed is very important here, as most of these writers get many submissions. If you're among the first to respond, you have a bigger chance to be seen and selected for the final piece. If you're selected, you'll likely receive an email from a journalist or blogger letting you know the article is live.

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