What Are Backlinks & Why Do I Need Them?

Published Jan 24, 21
5 min read

What Are Backlinks And How Can You Get Them In 2021?

If you have never built links before, hopefully, you are now eager to get started and are looking forward to landing your first link. If you have been link building for years, hopefully, you have been inspired to try out a new tactic. No one ever said that link building was easy because it is not, and the tactics that you should be using continue to evolve.

What Is A Backlink [+ Why Do They Matter]?Backlinks Definition - Seo Glossary
What Are Backlinks And Why Are They Important?What Are Backlinks? Why Is Link Building Important For Your ...

Become a better link builder, and you will be in demand. It is the tactic that most SEOs find the most difficult, and any proven successes you can showcase make you all the more valuable to potential clients or employers. Happy link building!.

Think of it like social media — if you’re a source of great content, and you get it in front of the right people, they’re going to share it. With that in mind, we'll get you started with tested and effective tricks to help you build legitimate inbound links. Read on to see how to use these link building ideas in your SEO strategy.

What Are Backlinks?

What are backlinks? Backlinks, also called inbound links and incoming links, are a form of off-page SEO where you earn links from other websites that direct readers to your own site. The person receiving the link is the one who refers to a link as a backlink. Backlinks are different from outbound links (links from your website to another website) and internal links (links from one page on your website to another).

BacklinkWhat Are Backlinks And How Do You Build Them?

Write book reviews. Conduct free webinars and post archived copies online. Create free tools. Create shareable templates. Create compelling infographics. Create other forms of visual content. Create Slide, Share presentations. Do something funny. Write press releases about interesting company news. Send out a joint press release when your news involves another company.

That way, they feel compelled to share it. They might even link to it from their own website, if they own one. 2. Link to other blogs on your blog. A blog is meant to be a social tool. The more you link to others — especially when you do it in a consistent, opportunity-driven way — the greater likelihood one of those bloggers will return the favor.

What Is A Backlink? How To Get Backlinks In 2021

It makes sense to leverage the wealth of resources on the web to make your blog's experience better and more rewarding for your readers. 3. Write guest blog posts. Write a great blog post, and shop it around to blogs it'd be a good fit for. If one accepts, they should be willing to give you an inbound link in the post.

7. Create case studies about your most impressive clients. If you make your clients look good in case studies about their business, you can bet they'll be linking to your site. But you've got to make them good. This means choosing companies that have seen the best results, are enthusiastic, and know your product or service well.

8. Volunteer to be the subject of a case study. Why not get on the other side of the case study link love? Companies are always looking for customers who are willing to be the subject of a case study. Volunteer your time for one of your major vendors, and get a backlink from the case study once it's published.

Learn How Backlinks Can Help Websites Rank Better

Administer surveys. If you conduct research, promise to share the data with others (best link building tool). If you do the data collection and crunching and give some high authority sites access to the findings afterwards, you can bet they'll do some promotion and inbound linking for you to make sure you have a great sample size.

Write book reviews. If you provide a comprehensive review about another author's content, there's a good chance they (and others) will link to it - quality link building. Here's an example of a book review from our blog, which sums up The Challenger Sale in a five-minute read or less. 11. Conduct free webinars, and post archived copies online.



One easy way to do this is to turn your Power, Point presentation slides into a Slide, Share presentation, and then embed that presentation into a blog post. You can also embed it into the webinar's landing page so that anyone looking to sign up for a webinar that's already over can check out the presentation.

What Is A Backlink? Backlink Strategies 2021

Before creating an infographic, you’ll want to come up with a topic that can actually be visualized and that relates to your industry. 15. Create other forms of visual content. Cartoons, content visualizations, charts and graphs, and the like are an important part of a visual content marketing strategy and a great way to win inbound links.

Just be careful that you understand your audience and how they're likely to respond so that nothing is taken offensively. 18. Write press releases about interesting company news. By turning your PR strategy into an inbound one, you create opportunities that weren’t there before and carve out a place for your company, building meaningful mindshare in the process with your target audiences.

19. Send out a joint press release when your news involves another company. This can help reach thousands of other related sites that, in a press release about just your company, may not have linked to your site. This will give you a chance to reach a larger number of people — and get more backlinks as a result.

What Are Backlinks & Why Do I Need Them?

Do some outreach when you have big news or a great piece of content. Gaining attention from the press and getting published in industry publications can help you build your brand, increase your visible expertise, improve your credibility, and, of course, get backlinks from authoritative sources. First, create a dedicated page about the story on your website for them to link to - how to check backlinks in google search.

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