You can learn more about Page, Rank and how this applies to link building in 2021, however when assessing whether a link is high quality or not, consider factors such as credibility and whether the site shares quality content of real value to users. While there are various metrics used by software platforms, these are not ones that are used or endorsed by Google and are only an indication as to a domain’s authority.
For links to help you rank higher, you need to make sure that you are earning quality links. You want to avoid those that violate Google’s Webmaster Guidelines, such as the type of link which falls under the classification of a link scheme intended to manipulate search results - link building strategies. Follow the tactics we are going to share shortly, and you will have nothing to worry about, knowing you are earning links the right way.
A link from a trusted source will help your content to be indexed by Google faster, meaning it should also rank quicker. Great links from authoritative and trusted sources help you to rank higher from an SEO perspective, but they can also help boost your trustworthiness and credibility as a business.
When the web first launched, links were solely navigational. The purpose of links, in the most simplistic form, is to take web browsers from Page A to Page B, not just within one website but also between different sites. And while links are now used as a ranking factor by Google, the principle hasn’t changed that great links send very valuable traffic to your page (white hat seo link building).
There are a number of different tools you could use to get a clear snapshot both of your own link profile and your competitors; you can do so with Google Search Console and SEMrush. Google Search Console will give you an insight into what your own link profile looks like, but it won’t give any information about your competitors.
Don’t underestimate the power of competitor analysis, and with the right tools, you will be in a great position to build the right links, which will help you to increase rankings and drive organic growth. How do you actually go about building backlinks? The reality is that there are many different tactics and ways to do this, but some have a much higher success rate and help you to build better quality links than others.
There are many ways you can easily get started earning great links yourself today. Remember, you shouldn’t be buying links, but earning them. Here is a look at some popular (but relatively simple) ways to earn links to your website: If you sell other people’s products, you will find that many of your supplier’s websites include a ‘where to buy’ or ‘stockists’ page with details (and links) for each, just like this: Often, you will find that you are not included on these lists as they are typically not updated as often as they should be ().
You will also find that local variants of these exist for many towns and cities. As with guest posting, you can use Google to find these opportunities. Run a Google search for: accounting intitle:"directory" And you are quickly presented with a number of industry-specific directories which you could submit your site to: Most businesses find themselves covered in the press, be that regionally, nationally, or internationally from time to time — be it because of a new product or service you have launched, a new hire, or even a charity drive.
But, the hard work is done — securing the coverage. It is always worth following up with the journalist or editor when you have been mentioned in the press without a link and asking them to add it in. While some won’t, others will, and it is a really easy way to earn some great quality links.
If you have spent time creating great content or a great product, you should look to build links by being cited as a resource. As an example, many universities have ‘careers resources’ sections just like this: Notice the links to platforms where you can find graduate employment? If your business was a graduate recruiter, you could absolutely reach out here and showcase why you should be added; as a resource to help students find their first role.
However, that means that there is a whole host of common myths that go alongside backlinks, and we want to debunk a few of these right now, so when you come across them in the future, you know what advice to follow and what you should avoid. We can understand where this one comes from, but it is not necessarily true.
Link building isn’t just a number game — you need to earn quality links at scale. . That said, there is a strong correlation between the number of quality links and higher rankings, but don’t fall into the trap of focusing only on numbers alone as this could result in tactics that yield low-quality links that harm, not help, your rankings.
Historically, nofollowed links haven’t had an impact on your SEO performance, but in September 2019, Google announced that this is now a hint, not a directive. Many SEOs believe that, based on other signals, Google may choose to follow a link which has a nofollow attribute applied in cases such as top-tier newspapers who apply an automatic nofollow to all external links.
Backlinks are a key ranking factor and one which you can’t ignore if you want to rank higher on Google. Link building is an expansive field of SEO in its own right, and you will find many specialists who focus only on this area, but the good news is that there are plenty of ways you can get started with quick-win tactics such as those we have listed above.