Next I would add additional search operators to find other opportunities: Inurl: (manual link building service). org + inurl:resources + “gardening This will give me most (if not all) . org websites that have the word “resources” in the URL and the word “gardening” somewhere on the page. From here I could make any number of searches to get different results and find patterns in the types of pages/URLs I am looking for.
This will include DA, URL, and Title. Scrape box is another excellent tool to quickly complete multiple searches at once. We have a great Scrapebox tutorial for further reading. Ahrefs & Other Link Finding Tools Another great way to prospect is by letting someone else do the work for you.
Here is a list of other link building tools and their best features. Pro Tip: Combine the search operators and the Ahrefs linking tool while prospecting. For example, once you find a great resource page, check the backlink profile of those links to see if there are other pages your asset could secure a feature from.
Hitting up the info@university. com will likely result in some admin in the general office that doesn’t care about a specific resource page. Instead we will want to find the department that runs that part of the website and the person that is in charge of it. If we can’t find the right person, we should email someone in that specific department to find the right contact.
com email address is probably the right email to start with. Remember: Finding the right contact is highly dependent on the target website. Pro tip: Never email anyone in an advertising or sales department. It will only lead to them asking for money. Link building is all about leveraging the right tactics.
However, for the purpose of this article, I will highlight the best link building tactics that most websites can use. (No links are easy to build, it’s tough work) This consists of finding current mentions of a company or website without a hyperlink and asking for a link to a relevant page.
Complete this on a weekly basis - link building company. Google alerts will allow you to set up email notifications every time a specific brand is mentioned across the web. Ahrefs content explorer is another great tool for this strategy. This is a tool for reporters that are looking for a source for an article.
This usually results in a link back to the source’s website. HARO’s are highly competitive, it’s important that the person you are providing a quote on behalf of is highly authoritative and that the quality of your quote is A+. This consists of finding web pages that could benefit from a resource on your website.
5-1% conversion rate), but yields high-quality links. This is the process of submitting a post that is either written by your company (Byline) or features several examples with source links. This is a resource intensive process and includes article briefing & editing. Additionally, Google has stated that guest post links do not add value.
A great, non-threatening way to leverage this tactic is to ask to be added in addition, rather than to swap out the competitor’s link. Offering a discount to colleges and other organizations on pages with a link to the place where the discount is used. This approach consists of asking for quotes or highlighting people in a resource or content piece and then asking those websites to link to the piece in their “press” pages or other pages on their site.
This approach identifies pages on your site that have backlinks pointing to them but lack value from an SEO perspective. Identify 3rd party sites linking to these pages and reach out to request an update to a more relevant page for your SEO strategy. Examples of low value SEO pages are About Us, FAQ’s, Meet the Company, etc.
There you have it. A guide to link building. Are we missing something (hint…yes we are). Let us know if you want to learn more about link building outreach. We will send you a guide with outreach templates and pitch success rates. Thanks for reading! Drop us a line below with your best link building strategies.
These scores range from 1-100. Quality websites should have consistent traffic across most web pages without any major drops over the past year. Be wary of websites that have fewer than 100 monthly visitors. While some of this comes with experience, follow your gut instinct when evaluating a website. Does the website design and layout look outdated? If so, there’s a good chance the page isn’t being updated.
1. Unlinked brand mentions Oftentimes, publications will mention a business within an article without linking out to that company’s website. This presents a quick win for link building. In instances where your brand is mentioned but there is no link present, you can send a request to the site’s editor to ask if they are able to update the article with a link back to your site.
You can search for mentions of your brand with a simple advanced search command: The Google search page will populate with a list of websites that mention that your company name somewhere within the page’s text. You can further narrow your search by limiting it to pages published within a certain time frame or navigating to the “News” section of the search pages if you are specifically looking for news articles. 1000 free backlinks.
Keep in mind that is perfectly fine to go after sites that have relevantly low Domain Authority scores, as long as these sites are relevant and authentic. If you already have partnerships with a few other businesses in your area, see if you can leverage any of these existing relationships for link building opportunities.