What Are Backlinks? (And 5 Ways To Earn Them)

Published Jul 19, 21
5 min read

What Are Backlinks And Why Do They Matter For Seo?

What Are Backlinks - And Why Are They So Important For Seo?What Are Backlinks And How Important Are They?

In return for providing them with a high-quality article for their site, the website will often permit you to link back to your own site within the article. Because this tactic requires creating a new piece of content for every linking opportunity, it can take considerably more time and effort than some of the other link building techniques we’ve mentioned. link building tools.

4. Content-based link building Unlinked mentions and directory links may be easy wins, but there is a finite amount of opportunities out there. For this reason, our team has found that leveraging linkable content is the most effective and efficient way to ensure the long-term success of a link building campaign.



For example, content that is presented in unique formats—such as infographics or interactive content—is more likely to catch the attention of webmasters and earn backlinks. Content that is created with link acquisition in mind is referred to as a “linkable asset.” While linkable assets can take many different forms, they usually share the following characteristics: By producing useful content on a variety of topics, your company can earn links on websites that it wouldn’t be able to target otherwise.

What Are Backlinks And Why Do You Need Them?

These types of pages are more common that you might think, especially on educational and nonprofit websites. Because webmasters want to provide as much value as possible to their site’s visitors, they are often picky about the types of resources they are willing to include on their page. To see success with this method of link building, you will need to create content that is genuinely helpful and informative.

Monitor your success rate Measure your success by keeping track of the number of sites you have reached out to, the number of replies you have received, and any important metrics (such as Domain Authority or Trust Flow) from sites where you have earned a link. By monitoring your success rate, you will have a better idea of what tactics are and aren’t working for you.

Be patient Most importantly, be patient. Link building can be a tedious process, and it may take a while to start earning high-quality backlinks, especially when you are first starting out. Even if you have an amazing piece of content and the best tools at your disposal, there will be days when you don’t receive a single reply from any of your outreach emails.

What Are Backlinks And How Do They Work?

If you want to learn more about our link building process here at Investis Digital and how it could improve your SEO performance, get in touch .

There perhaps isn’t a single area of SEO as difficult to master, controversial, or highly debated as link building. Everyone seems to have a different philosophy of it. Some ignore it and pray that good content is enough. Some spend 80-90% of their energy on it. What’s become apparent as the years go on, is that despite what anyone says, building links is getting harder and harder to ignore.

To understand this, you have to think back to the early days of the internet. The whole idea, concept, and even the name, “link”, was thought up back in the 1960s. A guy named Ted Nelson dreamt of an “electronic paper” where readers could pick their own adventure by navigating link after link.

Backlinks - What Are Backlinks In Seo?

This is great, however it still doesn’t answer the question of why it matters in the eyes of Google. Well, when you’re building a search engine, you need a reliable way to gauge how popular a website is. The most time-tested way to do so is links! More specifically, the quantity and quality of links a site has.

However, Google’s not a human! It’s a computer program running on an unimaginably huge army of servers. To rank a page by links, Google devised a metric called “Page, Rank”. It rates each page on your site from 0 to 10, based on links - manual link building service. People are always debating about whether or not Page, Rank is still something that matters.

How Important Are Links? During an official Google Q&A, it was revealed that backlinks are still the #1 most important ranking factor. I’m not going to leave you hanging. The other two factors were having great content (can’t skip this part) and Rank, Brain but that’s a story for another day.

What Are Backlinks?

The #1 most important ranking factor, straight from the horse’s mouth. how to check backlinks in google search. Not All Links Are Treated Equally Previously, I gave the example of how Google would value a link from the Time Magazine website way more over, say, your sister’s food blog. But what if you linked to your site in the comments section of a Time Magazine article? What if you created a blog on Tumblr or Blogger (two massively popular sites) and linked to your site from there? What if you linked to your site on the most popular social network in the world, Facebook? Well, before you get too excited, you should know that Google has gotten smart at sniffing out links that are created by the user rather than the company or organization themselves.

What Are Backlinks & They're Important - How Do You Get ...Backlinks: Why Are They So Important?

Different Types of Links (3 Examples) We have categorized links into 3 categories. The Natural Category of Links The first category of links we’ll discuss are ones that are natural. These are also commonly referred to as “editorial links”. . Here, you create a really interesting, valuable, newsworthy, or even controversial piece of content and many other bloggers naturally link to it.

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